Lingerie brand the Underargument has an anti-castings policy, which means they put real customers front and center in their campaigns instead of models. Founded by Maïna Cissé, they are focused on creating sustainable garments, which means they often favour a “slow fashion mindset” approach. This means that many styles are available on pre-order only, to control production and reduce waste. Each collection is themed (Against Confirming, Against Perfection) and features testimonials and reflections on identity, self, and queerness from customers. C.M.
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