Founder and CEO Djimbi Djevdet focused on makeup as a way of coping with chronic pain. After being diagnosed with fibromyalgia in 2012, she turned to beauty videos on YouTube to take her mind off things, and went on to launch Make-Up Addiction, which makes and sells everything from eyeshadow palettes to eye glitters. The range of shades and products is impressive — and Djevdet even does masterclasses online to help other people break into the industry (a recent one looked at how to get beauty PRs to notice you). C.M.
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