Las Olas is a direct-to-consumer premium-spiced-rum company based in London. It was founded by friends Samuel Williams, Samuel Adewale, and Dion Polius and is the first premium, Black-owned spiced-rum brand in the UK. Inspired by rum’s status in Guatemala, Jamaica, and Belize, where it is enjoyed on its own rather than blended into cocktails, Las Olas seeks to elevate rum as a premium drink in and of itself and say they’re launching refill packs to promote sustainability. C.M.
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