Named after their grandparents, Elsie and Fred is a lifestyle brand run by siblings Natalie, Leanne, and Ryan Haynes from their studio in Bermondsey, South London. They launched the brand on the belief that everyone should feel good about what they’re wearing, whether they’re walking on the beach in Bali or heading to the shops on a hangover. They have an extensive range of clothes and also run a zine — Riotgurl — as well as a vlogcast. C.M.
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